1. Problem

Ensa Pro is a premium extension of Ensa Chat AI — a virtual investment advisor integrated in the EntradeX app. Despite its strong value proposition, the “Subscribe Now” button had low engagement

2. Opportunity (Ideation)

• Identified focus point: Ensa Pro landing screen within the app — the key UI to optimize for conversion
• User journey mapping:
  • From seeing “Ensa Pro” pop-up/badge → to clicking “Subscribe Now”
  • Information layering: Short intro → Trust driver (latest AI) → Investment benefit → Clear CTA

Core Message (value prop):

The newest AI for smarter investing — exclusive to Ensa Pro users. Personalized insights & high-quality trade signals

📦 Scope of Work

I was responsible for designing the full end-to-end subscription flow for Ensa Pro. This included:

• Designed response overlays with CTA for users not yet subscribed to Ensa Pro
• Upgrade reminders when users reach question limit
• Pro upgrade trigger from menu bar inside chat window
• Full subscription confirmation flow and success notification
• In-app Ensa Pro landing page
• Promotional banners for Ensa Pro across app surfaces

🧪 Metrics